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Short links people trust

Links That Push Audiences To Act Now

Most links just redirect. Go.ly uses behavioral nudges to turn every link into an action.

Domain:

Example: to.ly/launchhttps://your-very-long-url.com/campaigns/...

99.99% uptime
GDPR ready
Fraud protection
Free tier available
Analytics - Last 7 days
Clicks
12.4k
CTR
6.2%
Unique
8.7k

More than a short link

Branded URLs, real-time analytics, fraud protection, and campaign tools that turn links into outcomes.

Link Shortening
Link Shortening

Effortlessly shorten lengthy URLs into concise and memorable links.

Link Customization
Link Customization

Customize links with branded names or relevant keywords for enhanced recognition.

Dynamic QR Codes
Dynamic QR Codes

Generate customizable QR codes for seamless access to your content.

Tracking and Analytics
Tracking and Analytics

Gain valuable insights with robust tracking and analytics tools.

Smart Links (Routing)
Smart Links (Routing)

Guide the users to the most relevant content based on your own defined criteria.

Security by Default
Security by Default

Go.ly takes extensive measures to ensure the links sent and distributed through our system are safe.

BIT.LY VS GO.LY

Same category. Completely different game.

Bit.ly built a utility. We built a growth tool. The difference isn't a feature — it's a philosophy. Links should do work, not just redirect.

Bit.lyUtility
Go.lyGrowth
Short linkAction link
Link redirectAction redirect
Click trackingBehavior tracking
Link analyticsDecision analytics
QR codesAction QR
Link managementGrowth links
New Domain Available

Same Go.ly power.
Now also at to.ly

We've added to.ly as a new domain option. Shorter URLs, same trusted platform — analytics, smart redirects, and everything you love about Go.ly.

GO
go.ly

The original domain you know and trust. All existing links stay active forever.

Link shortening
Analytics & tracking
QR codes
Smart routing
New Domain
GO
to.ly

Even shorter. Same powerful platform. Choose to.ly when every character counts.

Link shortening
Analytics & tracking
QR codes
Smart routing

Switch between domains anytime from your dashboard.
No setup needed — just select to.ly when creating your next link.

Simple, transparent pricing

Start free. Scale with your team. No surprises.

Save up to 50% with our annual plans

Free
$0/month
For personal use
  • 5 Short Links
  • 2 QR Codes
  • Basic analytics
  • No Link Expiry
Starter
Save 50%
$5/month
$60/year
For regular users
  • 100 Links/month
  • 20 QR Codes
  • Basic analytics
  • No Link Expiry
Pro
$15/month
$180/year
For professionals
  • 500 Links/month
  • 50 QR Codes
  • Advanced Analytics
  • Custom Link Slugs
Business
$100/month
$1,200/year
For teams
  • 2,000 Links/month
  • 300 QR Codes
  • Everything in Pro
  • Priority Support

Frequently Asked Questions

Can I use my own domain?

Yes. Map your custom domain in a few clicks for branded links and higher trust.

Do you check for malicious links?

Every destination is scanned for malware, phishing, excessive redirects, and risky hosts.

Is there an API?

Absolutely. REST + webhooks for creation, updates, analytics, and admin.

How do I migrate from Bitly?

Import CSVs or connect our migration assistant to move links and tags in minutes.

Get the Goly Browser Extension

Create a link, fast and easy, right from the page you're viewing.
Add Goly's browser extension to boost your productivity.

The fastest, easiest way to create and share links right from your browser.
Simply click the Goly button in your toolbar to create a unique link to the current URL on Chrome.

Ship trustworthy links today

It takes less than a minute to create your first branded short link.